There is a reason why manufacturers tell you to use specific cleaners . They don’t do it to sell more products (usually); they do it so you can keep the shine and luster of the new floor for as long as possible. For example, there is a commercial where someone is cleaning a wood floor with a wet swiffer. This would be a huge no-no. Water on a wood floor is bad.
Never use water on wood. You will get streaks and in the process ruin the finish on the floor and the money that you paid for a gorgeous hard wood floor has just gone to waste. You want to preserve the finish on the floor and keep it scuff and scratch free for years to come. A wood floor is an investment and you should treat it as such. Using only the proper cleaners, give the wood floor a treatment once a week. You won’t regret it.